SBB Pop-Ups at Railway Stations.
Testing Business Concepts at High-Frequency Locations.
SBB Pop-Ups offer temporary commercial spaces in some of Switzerland’s most frequented railway stations – including Bern, Zurich, Geneva and Basel. They provide an efficient framework for testing retail and food concepts under real market conditions.
SBB Pop-Ups are suitable for start-ups, established brands and food service providers. Tenants benefit from extended opening hours, consistently high footfall seven days a week and a visible presence within the railway station environment.
Pop-Ups enable the structured evaluation of business models, customer acceptance and market potential – measurable, practical and close to everyday customer behaviour.
SBB Pop-Up Locations at Swiss Railway Stations.
SBB Real Estate offers Pop-Up spaces at selected railway stations with high passenger volumes. Depending on the location, the spaces are suitable for retail (food & non-food) or food service concepts (take-away).
Why choose an SBB Pop-Up?
A Pop-Up at a railway station offers more than temporary space. It enables market testing in a highly frequented, central environment.
- High footfall: Continuous passenger flows from commuting and leisure travel, seven days a week.
- Strong visibility: Central locations within railway stations and clear orientation systems.
- Market validation: Opportunity to test product ranges, pricing and brand presence under real conditions.
- Flexible durations: Temporary use for pilot projects, product launches or seasonal initiatives.
- Development potential: Successful Pop-Ups may serve as a basis for long-term leasing solutions within SBB stations.
Suitable Use Cases.
SBB Pop-Ups are suitable for:
- Start-ups and emerging brands entering physical retail.
- Online retailers seeking temporary offline presence and direct customer feedback.
- Food service concepts (take-away) testing high-frequency locations.
- Established brands launching new products or campaigns.
- Existing retailers evaluating new cities, regions or customer segments.
Process Overview
Three steps to an SBB Pop-Up:
- Prepare your concept
Provide information on your assortment, offering, pricing, target groups, required space size and technical requirements. Visual material (images, renderings or layout sketches) is recommended. - Submit the contact form and upload your concept
Select the desired Pop-Up space and time period and upload your concept via the form. - Review and feedback
SBB Real Estate reviews the concept with regard to location suitability and feasibility and will contact you to discuss the next steps.
